Topic: Bud Light, Dylan Mulvaney

Bud Light rebate is paying customers a profit to take their beer out of stores
Bud Light rebate is paying customers a profit to take their beer out of stores May 29, 2023 Thomas Lifson Beer distributors' warehouses must be overflowing with unsold Bud Light.
Why the Bud Light disaster could cripple the entire company’s many brands for years
Why the Bud Light disaster could cripple the entire company’s many brands for years May 2, 2023 Thomas Lifson The reason is rooted in a critical aspect of commerce that mostly escapes public notice: physical distribution.
Bud Light sales decline is ‘staggering’ according to beer industry research firms
Bud Light sales decline is ‘staggering’ according to beer industry research firms April 25, 2023 Thomas Lifson From a triumphant sales rise during March Madness to a loss of over a third of sales volume following the debut of the Mulvaney promotion.
Evidence mounts that the problems at Bud Light and its parent go far beyond Alissa Heinerscheid
Evidence mounts that the problems at Bud Light and its parent go far beyond Alissa Heinerscheid April 23, 2023 Thomas Lifson Alissa Heinerscheid is not the disease, she’s a symptom.
Rift among conservatives over Bud Light response has clarified that it's hardball time for the GOP
Rift among conservatives over Bud Light response has clarified that it's hardball time for the GOP April 20, 2023 Thomas Lifson The Democrats have been playing by UFC rules, while the Republicans, especially in the Senate, have been deluding themselves that the Marquess of Queensberry rules were the gentlemanly thing to do. That era is fading away so rapidly that even Donald Trump, Jr. missed the signs.
What were they thinking at Bud Light?
What were they thinking at Bud Light? April 13, 2023 Pete Colan Something about the sudden shift in marketing strategy for Bud Light doesn't pass the smell test.
Revising Shakespeare: First, kill all the Marketing VPs
Revising Shakespeare: First, kill all the Marketing VPs April 11, 2023 Silvio Canto, Jr. It's been a tough year for the marketing profession.
Bud Light's VP of marketing explains her strategy
Bud Light's VP of marketing explains her strategy April 10, 2023 Thomas Lifson A display of contempt for existrng customers that will enter the annals of marketing history.