How much more P.C. madness are we supposed to endure?  I don't know, but Gillette is the latest corporation to go P.C. on us. They are running an ad about "toxic masculinity," attacking men for being men. Let's review this from Charles Taylor: As Gillette has come under increasing competition from low priced competitors such as Dollar Shave Club and Harry's, along with a resurgent Schick who is offering refill cartridges that fit Gillette razors, its market share has dropped from 70% to 50% over the past decade. Gillette has been forced to drop the price of its razors by about 15% over the past few years and is on the verge of losing master brand status. It is within this competitive context that Gillette debuted its "We Believe in the Best in Men" ad campaign on its website yesterday, part of an overall shift to the slightly modified tag "The Best a Man Can Be." The 1:48 length video starts out with...(Read Full Post)