Fox takes hits on viewer numbers

It appears that the SS Fair & Balanced (aka Fox News) is taking on water. In April CNN, for the fifth time in the past eight months, is ranked #1 in prime time. The last time CNN had this many prime time wins was 14 years ago (November 2001) in the post 9/11 period. Further, in April, CNN had the most growth of any television network (cable or broadcast) among total viewers in the most important demographic, adults 25-54 increasing this key viewership by triple digits in prime time.  

Normally in an election season, particularly one this contentious, viewership always increases significantly. However, Fox has experienced only a 9% increase in prime time versus CNN’s 156% in the 25-54 age group. Thus CNN has now more actual viewers than Fox.

There is no question the overall tilt of Fox News during the past eight months has been pro-Trump -- at time to the point of sycophancy. The worst being in prime time with the lone exception of Megyn Kelly. Considering the long and successful track record of the network, the only explanation is that they have struck the Trump iceberg that has sunk so many others who foolishly attached themselves to the Trump whirlwind. 

On the other hand, while CNN is still a liberal-leaning network, they have been much more open to the other Republican candidates and have been more muted in their cheerleading for any one candidate. Perhaps they are secretly rooting for Trump to face Hillary in the general election secure in the knowledge that he cannot win in November, but they have maintained a veneer of actually being fair and balanced.

The world of broadcast and cable television is being buffeted on all sided by competition from numerous other media sources and is hemorrhaging viewership. The odds of Fox recovering or growing their audience after the primary season is over is exceedingly slim.  

It appears that the SS Fair & Balanced (aka Fox News) is taking on water. In April CNN, for the fifth time in the past eight months, is ranked #1 in prime time. The last time CNN had this many prime time wins was 14 years ago (November 2001) in the post 9/11 period. Further, in April, CNN had the most growth of any television network (cable or broadcast) among total viewers in the most important demographic, adults 25-54 increasing this key viewership by triple digits in prime time.  

Normally in an election season, particularly one this contentious, viewership always increases significantly. However, Fox has experienced only a 9% increase in prime time versus CNN’s 156% in the 25-54 age group. Thus CNN has now more actual viewers than Fox.

There is no question the overall tilt of Fox News during the past eight months has been pro-Trump -- at time to the point of sycophancy. The worst being in prime time with the lone exception of Megyn Kelly. Considering the long and successful track record of the network, the only explanation is that they have struck the Trump iceberg that has sunk so many others who foolishly attached themselves to the Trump whirlwind. 

On the other hand, while CNN is still a liberal-leaning network, they have been much more open to the other Republican candidates and have been more muted in their cheerleading for any one candidate. Perhaps they are secretly rooting for Trump to face Hillary in the general election secure in the knowledge that he cannot win in November, but they have maintained a veneer of actually being fair and balanced.

The world of broadcast and cable television is being buffeted on all sided by competition from numerous other media sources and is hemorrhaging viewership. The odds of Fox recovering or growing their audience after the primary season is over is exceedingly slim.