I’m in my 25th year as the producer and host of Work with Marty Nemko on KALW, a National Public Radio station in San Francisco. On that program, I interview many people. How I choose whom to interview I don’t care much whether a person has media experience or a “radio voice.” Some of my best guests had neither. And while, yes, I give preference to eminents because of their recognized expertise and because their name is a draw, I care mainly about well-expressed content. Is it: Fresh. Much of what is offered as ‘new” isn’t sufficiently so. My audience doesn’t need to hear yet another call for bosses to be kind and collaborative yet crisp. I particularly like intelligent perspectives that aren’t widely expressed. For example, today’s media focuses on helping society’s have-nots. So rather than have a guest on who’s trumpeting that, I’d be more interested in a thoughtful contrarian idea: Many...(Read Full Post)