Hybrids: Once was enough for most

It seems the majority of those who purchased hybrid cars in the past were not very satisified with their decision. According to a recent survey: Only 35% of hybrid vehicle owners chose to purchase a hybrid again when they returned to the market in 2011, according to auto information company R.L. Polk & Co. If you factor out the super-loyal Toyota Prius buyers, the repurchase rate drops to under 25%. Consumers in regions such as Southern California and Seattle, where hybrid sales are strongest, are no more likely to be repeat customers than buyers in other parts of the nation, according to the Polk study. The heavily promoted hybrids accounted for only 2.4% of new car sale in 2011.   The problem is that even if gas prices stay at $5/gallon it can take years and even decades for buyers to recover the much higher cost of the hybrid compared to the cost of the increasingly fuel efficient conventionally powered alternatives on the market. The breakout by cities for the...(Read Full Post)