The secret to Ford Motor's success

The federal government's bailout of Chrysler and General Motors has been a big success.  At least, it has been a big success if you're a Ford dealer.  According to the Wall Street Journal, Ford sales for the month of December 2009 were up 33.5 percent compared to December 2008, even as Chrysler and GM sales were falling. When the government's auto bailouts were announced, Dick Edwards Ford in Manhattan, Kansas, saw an opportunity.  According to Mark Besthorn, the dealership's sales manager: "We just thought about it and decided we wanted to strike while the iron was hot."  Days later, the following billboard made its first appearance: Besthorn says the response to their billboards has been overwhelmingly positive.  "There hasn't been any negative reaction.  A lot of customers that come in here, they're tired of all the government bailouts.  We've gotten calls from people encouraging us and telling us their next vehicle will...(Read Full Post)

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