Obama's ego problem
More and more signs (quite literally) point to Barack Obama as a man with an outsize ego. The One We Have Been Waiting For breaks precedent in demoting his running mate to not just a smaller typeface, but darker, washed-out, weak-looking lettering on campaign signs. The cult of the personality may not wear as well with Americans as with North Koreans.
Eagle-eyed Doug Ross spotted the approach of Obamessiah to the mere mortal chosen by the Chosen One, and found plenty of contrast with earlier candidates of both parties.