Steve Hargreaves of CNN/Money writes of Al Gore's planned $100-200 million a year ad blitz for energy conservation, supposedly financed by "donations and proceeds from Gore's 2006 ‘An Inconvenient Truth.'"When I took a closer look at the numbers in this article, however, those donations look like they will have to be substantial. There is no way Al Gore could have netted $100 million to pay for an ad blitz from An Inconvenient Truth based on the published box office results for the film.  According to Box Office Mojo, the film grossed a bit over $49 million in the world's theaters.  Usually the theater gets around half of the ticket price.  The studio gets a chunk for making the prints, marketing, distribution, etc.  So even if costs were low and the studio gave up any profit, we are talking maybe $20 million tops. Nor does the $100 million number make more sense when I factor in rentals and sales. ...(Read Full Post)