September 18, 2019
Stephen Merchant’s Failed Elevator Pitch
In Hollywood lingo, an elevator pitch is an extremely short speech given to convince a potential investor to put money into a movie, in roughly the same amount of time it takes to ride in an elevator. In other words, the plot or theme of the movie must be explained in approximately ten seconds or less, with only a few words. During this recent media interview with the Hollywood Reporter for the movie JoJo Rabbit, actor Sam Rockwell explained the concept of the elevator pitch to his co-star Roman Griffin Davis as a brief spiel pitched to people who “have money to give you to make the movie.”
The bright young man seemed to understand the concept well enough and responded on cue, eloquently summing up a theme for his new movie with three words: “Friendship overcoming hate.” A lovely sentiment, indeed.
The film stirred up some controversy because the protagonist has an imaginary friend named Adolf Hitler and the movie might best be described as a comedy...(Read Full Article)
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