It’s the Product, Stupid

Not many companies in the past several years have generated the amount of attention and controversy as Tesla has. Tesla’s CEO, Elon Musk, is without question one of the more uneven and mercurial company heads to have come along in quite some time. He has generated an almost unprecedented amount of attention for himself and his company, some good, some not-so-good. He’s been described as egotistical, charismatic, stubborn, deceptive, brilliant, pioneering, erratic, and unrealistic. But one thing he’s not is boring. When Tesla announced the Model 3 sedan back in 2016, it was heralded as a game-changer for the electric vehicle (EV) market. Finally, here was an EV that looked like a sleek, expensive sport-luxury sedan, had enough range -- around 300 miles -- to be practical as an everyday car, and, best of all, would be affordable. Musk boasted at the Model 3’s introduction that the 3’s pricing would start in the mid-upper $30k range. A high-end Honda...(Read Full Article)
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