Nike Goes Long on Kaepernick and America's Self-Hatred

Nike, the world's leading athletic footwear and apparel brand, recently made Colin Kaepernick the face most identifiable with the company after it released an ad with his picture, captioned: "Believe in something. Even if it means sacrificing everything."  Kaepernick utters those very words in Nike's new commercial, which depicts him staring reverently at the American flag. The ad campaign seeks to present Kaepernick as a patriot who loves America, in spite of his having become a victim of its intolerance.  Anyone paying the slightest bit of attention, however, knows that nothing could be further from the truth. First of all, as someone who watched the guy play for years, I take issue with the Nike's choice to nourish this ridiculous myth that Kaepernick somehow wasn't allowed to reach his peak athletic greatness in the NFL because he chose to take center stage as a Black Lives Matter protestor. The unspoken truth in this...(Read Full Article)

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