July 29, 2017
Cable News Ratings War Intensifying
A headline and an accompanying photo that went up on the top of the Drudge Report at 6 PM EST on Monday, July 24 grabbed a lot of attention. In bold black caps, the headline read: “MSNBC Wins Week For First Time.” The photo: A smiling Rachel Maddow, MSNBC’s #1 prime time host of The Rachel Maddow Show. The link from the Drudge Report headline led directly to MSNBC’s news release, the original of which is also all in caps: “MSNBC Most Watched of All Cable Networks in Weekday Prime for 1st Time in Network History.”
Befitting the importance of this development, Matt Drudge left the story up as his site’s top headline until well into the next morning, for a minimum of six hours but possibly more like twelve. But was the prominence that Drudge gave it due to its real significance, or as “click bait” to draw page views from his largely conservative readership – who would presumably be shocked to see their favorite cable news...(Read Full Article)