Everyone by now who does not live under a rock has seen the horrible beating of Dr. David Dao by an O’Hare International Airport security officer, with what seems to be O’Hare airport police backing the security officer up. Most everyone with a conscience is offended and horrified at what occurred to Dr. Dao. Pretty much everyone would also tell you that the response from United was one of the worst PR boners of the past 100 years. Between stating in an email to United employees that the doctor had been belligerent, to suggesting that the doctor actually “fell and hurt his head” while being beaten by airport security, to then having the CEO of United apologize for “having to re-accommodate passengers on an overbooked flight” (the flight was not overbooked), to finally having to apologize only after losing one billion dollars in stock valuations. The list goes on and on.  United now has become a punchline, a...(Read Full Article)