‘New York Values’: Cruz’s Strategic Play Against Trump

After the GOP debate last Thursday night the big issue was “New York Values” and the next day it looked like New Yorker Donald Trump had dealt with the issue by invoking the shades of the fallen 9/11 heroes. But now it all comes clear to me. “New York Values” is how Ted Cruz intends to take the air out of Donald Trump’s balloon. It’s obviously a strategic decision that the Cruz campaign has thought long and hard about. They intend to flood the airways with negative ads showing that Donald Trump is, at heart, just a New York liberal with an unusual haircut and a great reality show. Yes, you say, but these negative ads from Cruz will just make the Trumpers angry. That’s true, but the purpose of negative ads is not primarily to change minds but to drive down the morale and the turnout for the opposition. And that’s how the barrage of New York Values negative ads will work. Sure, they will make the Trumpers angry. Don’t you get...(Read Full Article)