Jewelry Shop Economics

Quite by accident, I came to frequent a jewelry store that would help me take care of those small problems with watches that can be so vexing. I was tired of department store attendants who could not replace batteries or change watch bands. It seemed that every time I took a watch in to be fixed, it was cheaper to get it replaced. That’s when I decided to visit a jewelry shop. It was the “little things” that impressed me. I was struck by how they took such care in doing things right. They served the customer with great skill and solicitude. Even their little paper bags with roped handles had a special charm. When my old department store watch broke, they proposed a reasonably priced, American-made watch with their name on it. I knew I could trust them to back up their name. I was even told that they would replace the battery free of charge for as long as I owned the watch. Over the years, this watch has served me well. My jewelers have never let me down. After...(Read Full Article)