PrintJanuary 15, 2011
Watch Those Bullseyes and Crosshairs
Once again, I am reminded of the 1999 John Leo piece entitled "A waspish, niggardly slur" as we witness the hysteria when people engage in political linguistic correctness. Thus, the language muzzle rears its ugly head again. Hearken, advertisers -- you will not be able "to set your target and keep trying until you reach it," nor will you attempt to "understand the language of each new product, and speak the language of each new target audience."Will Target stores have to redesign an entirely new logo? It is only the most widely recognized advertising logo in the world!Young people beware -- "today's mobile phones, with rich graphics and sound capabilities, are an ideal platform for an interactive version of Bullseye. ... "Sportscasters may go mute if they cannot utter such items as "St Joseph's may not have been the better team Saturday night, but it is certainly a better team than Old Dominion is. That, however,...(Read Full Article)
