MSNBC ratings down double digits
Someone should inquire of MSNBC how being widely known as a network that shills for Obama is working out for them.
MSNBC continued its rough 2013 in the ratings, continuing to lose significant audience from 2012. The problems were particularly prevalent in primetime, with some shows losing close to -50% of viewers.
The ratings for August 2013 (Nielsen Live + Same Day data):
- Primetime (Mon-Sun): 520,000 Total Viewers / 173,000 A25-54
- Total Day (Mon-Sun): 348,000 Total Viewers / 119,000 A25-54
Compared to August 2012, MSNBC was down -28% in total viewers and -32% in the A25-54 demographic in total day and -36% and -32%, respectively, in primetime. MSNBC was the only cable channel to see viewership growth last August, thanks in part to live coverage from the Olympics.
"Morning Joe" was down -9% in total viewers and -17% in the A25-54 demographic compared to the same month last year, which actually was a better result than many of the programs that came later in the day.
In primetime, "The Rachel Maddow Show" posted all-time low ratings in total and demo viewers, down -43% and -47%, respectively. "The Last Word" posted a low in total viewers, losing -40% of its total viewer audience and -42% of its demo audience. at 8 PM, "All in" was down -48% and -42% in total and demo viewers, respectively, placing behind CNN for the hour.
In dayside, MSNBC was down double digits in pretty much every hour in total and demo viewers, including 6 PM's "PoliticsNation," which was down -31% and -37% in total and demo viewers, and 3 PM's "The Cycle," which was down -15% and -18% in total and demo viewers. One of the few programs to improve year to year was "The Ed Show" on Saturday and Sunday, which was up both days in total viewers, and in the demo on Saturday. This may help explain why the channel replaced the 5 PM edition of "Hardball" with the former weekend program.
Even the sainted Rachel Maddow is hurting - down nearly 50% from last August.
It appears that even liberals can't stomach the relentlessly partisan slant of MSNBC news coverage, where the president is hyped, his initiatives dutifully praised, and Republicans predictably bashed. Their on air personalities are shrill, their political analysis so banal, it elicits somnolence in most viewers. About the only thing the network has going for it is the untentional hilarity that ensues when the hosts try to turn some Obama failure into a roaring success.
Can't wait for their coverage of Obamacare rollout next month.