Politico calls it a "high-wire public relations" strategy. I call it "political suicide."
Scarred by years of Republican attacks over Obamacare, with more in store next year, Democrats have settled on an unlikely strategy for the 2014 midterms: Bring it on.
Party strategists believe that embracing the polarizing law -- especially its more popular elements -- is smarter politics than fleeing from it in the House elections. The new tack is a marked shift from 2010, when Republicans pointed to Obamacare as Exhibit A of Big Government run amok on their way to seizing the House from Democrats.
But the Democratic bear hug, reflecting a calculation it's probably impossible to shed their association with the law even if they wanted to, is still a high-wire public relations act. The White House has consistently struggled with messaging on Obamacare, hoping the public would gain an appreciation for the health care makeover as its benefits became apparent. That never really happened, but Democrats seem to be banking that it finally will.