What makes this interesting and newsworthy is that this is the kind of thing we'll be seeing from conservative/GOP super pacs between now and November. American Crossroads plans to raise and spend between $300 and $500 million this year.
The ad, titled "Too Much," accuses the president of taking credit for increased oil production that was put into motion by the George W. Bush administration. The Crossroads GPS super-PAC -- backed by Bush adviser Karl Rove -- said the commercial would air in Colorado, Florida, Iowa, Nevada, Ohio and Virginia, all expected to be pivotal swing states in the coming election.
"President Obama's 'hope and change' has deteriorated into hype and blame -- puffing up his record and blaming others for policy failures," said Crossroads GPS President Steven Law. "This ad sets the record straight and calls for real solutions to sky-high gas prices, not more political spin."
Gas prices have become an increasingly prominent issue in recent months as oil has hit unseasonably high peaks. Republican candidates, including Mitt Romney and Newt Gingrich, have strongly criticized the president for his energy policy and suggested increased drilling in offshore and federally owned lands could drive down prices.
A Washington Post/ABC News poll released Tuesday shows that 62 percent of those surveyed disapprove of the way Obama is addressing rising prices at the pump, with 28 percent approving.
The ads will target the soft underbelly of Obama's campaign and exploit issues like energy, the economy, and class warfare. The president is vulnerable on those issues and highlighting them with multimillion dollar ad buys will save the Romney campaign money and allow them to direct more resources to GOTV activities.