The trend is your friend. And if there's any question that Jaguar's wretched wokester makeover, complete with a creepy new ad failed to read the room, note that right now, the edgiest, hippest new ads for products are ... from Volvo, and Bud Light. One is unabashedly promoting classic family values. The other is mocking wokery, and made me laugh out loud.

Take a gander:

...

Volvo is a nice car that has always been known for its safety features. Tying the car (which is shown driving around) to family values, responsibility, love, and fearlessly facing the future, is a perfect match, and bound to bring in buyers.

Bud Light, which has a major cleanup job following its Dylan Mulvaney fiasco, obviously has a new ad team -- and they'd like to show their viewers that no, they're not woke anymore, they're people just like their customers, normal as can be amid a sea of weirdo fashion-trendy screaming.

Both ads are bound to raise the image of their products with their audiences and with it, their potential to become customers.

That's the trend right now, just as non-woke movies seem to be making something of a comeback among those quarters that would like to make money.

What it highlights is that the Jaguar ad:

... is hopelessly out of touch.

And it didn't have to be that way -- actually, they could have credibly and effectively done the opposite.

These observations from what appears to be a professional ad man on Twitter really drive home that woke is out, and classic is now in:

Had they gone the opposite path than the one they did, they'd be riding the crest of a trend. Instead, they embraced 'woke' and the results speak for themselves.

British BREXIT political leader Nigel Farage, who's also on the rise in grossly wokester Britain, has with a stock trading background, and he stated what he thought was in the wind for the wokester at Jag, too:

No kidding.

Image: Twitter / X screen shot