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April 29, 2017
Can someone smack Starbucks' Howie Schultz out of his 'Unicorn' dream?
OK, this is just one Starbucks aficionado's soapbox opinion and not everyone is going to have the same one. But cripes, can someone smack Starbucks majordomo Howard Schultz and his little sidekick CEO for praising that God-awful sugar-sozzled Unicorn frappuccino as an "Instagrammable success" at a time when the company's sales are down? As his CEO Kevin Johnson put it:
"Last week with the introduction of the Unicorn Frappuccino we had this phenomenal organic, social response to Unicorn that sold out in two to three days and that has set us up very well for this … Frappuccino happy hour season," Johnson said.
Oh, barf. And his baristas are not happy about this hare-brained scheme, either.
Surely the falling sales ought to be a hint to him, no matter what the goosed up effect of that one hideous drink might be, that something isn't quite right. I am a Starbucks customer. I love their...(Read Full Post)