Target boycott has directly cost company $9.2 billion in market cap to date

There is some confusion and denial in the mainstream media over the real impacts of the ongoing boycott of Target (TGT) because of its controversial bathroom policies allowing men into women's rooms and vice versa, which came into force April 19. The left-of-center Associated Press released a superficial report last week on the causes of Target's current financial situation: Target's weak store sales and its expectations for this quarter, released Wednesday, pushed shares down 9 percent in morning trading. Shares of almost every retailer followed suit in what is shaping up to be a miserable year ... Shares of J.C. Penney, Kohl's, Macy's and Nordstrom fell as well. Shares of Wal-Mart, which reports earnings on Thursday, fell almost 4 percent. Companies such as J.C. Penney, Kohl's, Macy's, and Nordstrom are not Target's true competitors.  Their market caps are much smaller than Target's, and they cater to a far smaller cross-section...(Read Full Post)