Lapchick says Super Bowl ads show bias against women, minorities

A new "study" claims that Super Bowl ads are biased against women and minorities.  The study was done by a man named Richard Lapchick, who apparently has not done a study to see whether his last name might also be offensive to women. The study found that of the 42 Super Bowl ads in 2015 for which data was available, only three — or seven percent — featured exclusively a person of color as the lead creative director. By contrast, 86 percent featured a white creative director and seven percent featured both a white person and person of color. Uh oh!  If the race of directors of Super Bowl ads doesn't precisely mirror the racial makeup of the country, there must be racism at work!  Who thinks like this?  Who has time to investigate the skin color of the behind-the-scenes people who make advertisements?  I think Lapchick has too much time on his hands. In terms of gender, 81 percent of the creative directors were male, 13...(Read Full Post)

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