At times during the day, more people watching Al Jazeera than MSNBC
Is anybody besides the mothers and fathers of MSNBC hosts watching the network during the day? According to the most recent numbers, the network's viewership is down 45% from the same period in 2014, and its total number of viewers is the lowest its been since 2007.
In both daytime and prime time, MSNBC endured its lowest quarterly demo numbers in a decade, and its total viewership since the final quarter of 2007. Prime-time viewership was down 45 percent in the demo from the first quarter of 2014, while daytime viewership was down 39 percent in the demo.
On Tuesday, while Fox News and CNN were boasting their own quarterly numbers -- Fox News remained dominant, CNN made major strides in the demo -- MSNBC chose to focus on the month of March instead, where it boasted gains in prime time and a victory for "Morning Joe" over CNN's "New Day."
But things are still looking grim for MSNBC: Between the hours of 12 p.m. and 4 p.m. on Monday, for instance, more people were watching Al Jazeera America than MSNBC's Andrea Mitchell, Thomas Roberts and "The Cycle."
As we reported in mid-March, MSNBC is now planning a major reorganization of its lineup to stem the ratings losses. In the months ahead, high-level sources at NBCUniversal told us, the network is likely to shake up the bulk of its programming, moving some shows and canceling others.
You can read my full report on MSNBC's ratings woes, on the coming changes, here.
The idea that more people would rather watch Arab propaganda than radical leftist propaganda is kind of funny. You have to wonder if the network's "reorganization" will include a shift away from the liberal shriekers and toward a more balanced approach to programming.
It's significant that the moderate Joe Scarborough is a ratings dynamo for the network. His Morning Joe show regularly features extended interviews with conservatives – the only program on the network to do so. It just goes to show that shrill liberalism is a ratings-killer. If the network is to survive, it must adapt to a different audience – one that is decidedly more conservative and less enamored of liberal politics.