The New York Times endorsing climate realism? Not exactly. They just think that trying to scare people about global warming doesn't work and other, more subtle methods must be used.

If you were looking for ways to increase public skepticism about global warming, you could hardly do better than the forthcoming nine-part series on climate change and natural disasters, starting this Sunday on Showtime. A trailer for “Years of Living Dangerously” is terrifying, replete with images of melting glaciers, raging wildfires and rampaging floods. “I don’t think scary is the right word,” intones one voice. “Dangerous, definitely.”

Showtime’s producers undoubtedly have the best of intentions. There are serious long-term risks associated with rising greenhouse gas emissions, ranging from ocean acidification to sea-level rise to decreasing agricultural output.

But there is every reason to believe that efforts to raise public concern about climate change by linking it to natural disasters will backfire. More than a decade’s worth of research suggests that fear-based appeals about climate change inspire denial, fatalism and polarization.

The Times mentions in passing that the IPCC doesn't believe that there is a connection between climate change and an increase in severity of natural disasters:

Since then, evidence that a fear-based approach backfires has grown stronger. A frequently cited 2009 study in the journal Science Communication summed up the scholarly consensus. “Although shocking, catastrophic, and large-scale representations of the impacts of climate change may well act as an initial hook for people’s attention and concern,” the researchers wrote, “they clearly do not motivate a sense of personal engagement with the issue and indeed may act to trigger barriers to engagement such as denial.” In a controlled laboratory experiment published in Psychological Science in 2010, researchers were able to use “dire messages” about global warming to increase skepticism about the problem.

Many climate advocates ignore these findings, arguing that they have an obligation to convey the alarming facts.

But claims linking the latest blizzard, drought or hurricane to global warming simply can’t be supported by the science. Our warming world is, according to the United Nations Intergovernmental Panel on Climate Change, increasing heat waves and intense precipitation in some places, and is likely to bring more extreme weather in the future. But the panel also said there is little evidence that this warming is increasing the loss of life or the economic costs of natural disasters. “Economic growth, including greater concentrations of people and wealth in periled areas and rising insurance penetration,” the climate panel noted, “is the most important driver of increasing losses.”

"Our warming world" is not warming at the moment, which may be contributing more to the skepticism about climate change than how scary global warming hysterics can make climate change sound or look. After experiencing one of the coldest, most brutal winters since records began to be kept, a majority of Americans remain unconvinced that the earth is warming. It hardly matters whether efforts to scare people, or more subtle methods are used, the climate change crowd is going to have to come up with better evidence than they are presenting now.