The National Rifle Association produced a 35-second ad calling out the "gun-free zones for thee but not for me" hypocrisy of Team Obama. The video sponsored by an NRA advocacy group "Stand and Fight" pointed out the obvious--ruling class elites have the right to armed protection but not the rest of us. It rightly drew attention to the heavily secured private schools which gun-grabbing professionals and politicians send their kids to while denying other students the same benefit.

The gun rights organization hit a nerve. The administration couldn't help itself from issuing a statement about the video before the President's gun control speech on Wednesday. Trouble is the rebuttal proved the video's point.

White House Press Secretary Jay Carney, whose children attend the same school as the Obama girls, managed to pile more hypocrisy onto the original hypocrisy.

"Most Americans agree that a president's children should not be used as pawns in a political fight," Carney said in a statement. "But to go so far as to make the safety of the President's children the subject of an attack ad is repugnant and cowardly." 

Is he kidding? Carney's excoriation followed media reports that Obama would have children at the signing of his new gun control measures on Wednesday in addition to reading letters from the little ones.

In the past the Obamas have used their own children to push various agendas. And the President himself, along with Attorney General Eric Holder, used the death of 17-year old Trayvon Martin to play the race card.

A quick recap of the "repugnant and cowardly" ways the first couple have used children to infringe on our God-given rights.

Obama spoke in the Rose Garden in March 2012 about the fatal shooting of a 17-year old African-American. "If I had a son, he'd look like Trayvon Martin," he said. Martin had already become a national symbol for the evils of racial profiling. 

In a CNN Larry King interview Mrs. Obama brought up her daughter's weight to launch her anti-obesity campaign in 2010. The children's pediatrician "cautioned me that I had to look at my children's BMI" and that "he was concerned that something was getting off balance." 

At a news conference Obama started his "war on women" defending Sandra Fluke against Rush Limbaugh's comments "because I thought about Malia and Sasha, and one of the things I want them to do as they get older is to engage in issues they care about, even ones I may not agree with them on. I want them to be able to speak their mind in a civil and thoughtful way, and I don't want them attacked or called horrible names because they're good citizens."

When he declared his support for same sex marriage during the 2012 campaign, Mr. Obama brought Malia and Sasha into the conversation.  

They are much more comfortable with it. You know, Malia and Sasha, they have friends whose parents are same-sex couples..., it wouldn't dawn on them that somehow their friends' parents would be treated differently. 

In 2008 to get the pro-choice voters on his side, he used the girls to shore up his stance on abortion rights. 

I've got two daughters, 9 years old and 6 years old.  I am going to teach them first of all about values and morals. But if they make a mistake, I don't want them punished with a baby.  I don't want them punished with an STD at the age of 16.

Amid a barrage of criticism from Obama's media pals that the ad shouldn't have targeted the President's daughters, NRA president David Keene stood his ground. "All bets are off when a President wants to go to war with you, we're gonna be there and we're gonna fight it," he said.

So despite the White House's laughable attempt to make this about Malia's and Sasha's safety, gun rights groups are not falling for it. It's the president and his wife who have repeatedly insinuated their daughters into the political arena and they know it.

Read more M. Catharine Evans at Potter Williams Report