Rule Number One: Never insult the jury.
I have tried cases before juries. And the most important thing to learn as a trial attorney about juries is never insult them. Never their belief, their opinions or their personal integrity. Of course, we devilish bastards do try to change their point of view to that of our client... it's what we are paid to do the best of our ability. But, the stubborn fact remains that you never attack the integrity of the jury.
"Why not?," you might ask. Simple, the jury always has the last word. Voters are no different than a jury. A politician may challenge our beliefs, may challenge our opinions by the use of rhetoric, but insult us?
What has happened this election cycle on the part of the Democrats is amazing and I've personally never seen this in my state nor throughout the nation's elections in the many years I have watched the process. Conservatives this cycle have been called a litany of things: racists, Nazis, radicals, extremists and bigots. Friends of conservatives such as the Tea Party have been vilified too. Along with all the names ascribed to conservatives, they are also called AstroTurf, tantrumous children, uninformed, stupid, thugs, villainous, unAmerican, Fascists, whores, bitches and the like. All of which does not amount to getting us to re-examine our opinions and beliefs. All of which is a direct and insulting attack.
The tactics used by the Democrats in this cycle are absurd and ill-informed about this electorate. In the very clear word of Sarah Palin, it is up to us, the jury, ie., voters, to "refudiate" any and all Democratic candidates.