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If McCain is elected, al Qaeda knows that there will be different teams of advisors to wage a different type of campaign. The Jihadists are very knowledgeable about American and European intellectual debates. They also know the thinking process of the counterterrorism teams under Obama. Hence, there is a difference between what al Qaeda's decision-makers and their analysts know, and what their propagandists wish to instill in the U.S. election debate. What they state should be translated and understood only within the greater picture of what they want to achieve.
3) Al Qaeda's propagandists operate within the realm of what the Jihadi machine has created in terms of political culture over the years. The main ideas are that the U.S., under President Bush, tried but failed to destroy al Qaeda; hence, the Jihadist narrative says that any next U.S. President who continues the policies of the Bush Administration will give victory to al Qaeda. Inserting their arguments in the ongoing Presidential debate, this means that the candidate who advances Bush strategies will be better for the goals of Bin Laden. Hence the site's assertion that al Qaeda welcomes a McCain victory (in a sarcastic style).
4) But this tactic used by the Jihadi propagandists is part of a reverse psychology. It aims at sending a message to the American voters: if you want al Qaeda to win, vote for McCain. The Jihadi web sites cannot state it otherwise, such as if you want the U.S. to win, vote for Obama, because in Jihadi war doctrines there cannot be a victory for America, under any President. Hence, what al Qaeda seems to be attempting to achieve is to affect the perception of the undecided voters by stating to them that the strength of McCain in the war on terror is not really strength. Therefore, in the end, the move is aimed at sinking the chances of the former U.S. Navy Pilot by crumbling the support among undecided voters who might ultimately have come to his camp as late as D Day.