Jeb cancels ad buys in two states, will concentrate on ground game

Jeb Bush is canceling big ad buys in Iowa and South Carolina to devote more resources to the campaign's ground game.

Or so he says.

Sitting in fifth place, Bush will probably not crack double digits in Iowa, which might lead to him to conceding the state to pour everything he has left into New Hampshire. 

Des Moines Register:

Jeb Bush's campaign is canceling its Iowa television advertising buy and shifting money to double staff on the ground in January, the final month before the high-stakes Iowa caucuses.

The news will raise questions about whether the former Florida governor might pull out of Iowa given his fifth-place status here, with just 6 percent support of likely GOP caucusgoers.

That's not the case, Bush campaign manager Danny Diaz told The Des Moines Register.

The number of Iowa paid staffers who make personal contact with voters will be boosted from 11 to more than 20, including its Hispanic outreach director, he said.

Bush returns to campaign here Jan. 11-13 with stops in Iowa City, Grinnell, Des Moines and Ankeny.

The larger context is that Team Bush is making similar shifts from TV ads to its ground game in other early states, too. In January, they'll deploy 60 staffers from the Miami headquarters to the early states, including about 10 to Iowa.

And Bush's presence will still be prominent on voters' TV screens: A pro-Bush super PAC has reserved more than $19 million in ads across the first three states in coming days.

The Bush campaign itself also has spent millions on television ads to date, yet his candidacy has failed to catch on, something rival Donald Trump has mocked him for.

Diaz said the campaign is removing $3 million in previously reserved TV time: an Iowa buy of about $1 million and a January buy in South Carolina of about $2 million. It's instead increasing direct voter contact with a total of 60 additional staffers.

However, Bush supporters confirmed that the canceled media buy and additional staff and voter contact investments represented a net decrease in spending in Iowa.

His aides acknowledged that Iowa can be a very tough state for mainstream GOP candidates. The three Republicans who have consistently led polls here since late summer, Ted Cruz, Donald Trump and Ben Carson, are outsider tea party candidates.

"We don't believe winning in Iowa is a necessary ingredient to winning the nomination, but we're working for a strong finish," said Iowa native David Kochel, Bush's senior strategist.

Jeb Bush is down for the count and may as well stay on the canvas until the ref stops the fight.  But he will stay in the race at least until after the New Hampshire primary to keep faith with his supporters and donors.  He has raised more than $100 million, and most of those donors still believe in him.  It might be easier to quit now, but Bush is, if nothing else, an honorable man from an honorable family, and standing for his supporters until the cause is completely lost is the honorable thing to do.

The coming humiliation of Jeb could finish the Bush family in national politics – at least for this generation.  If only Hillary would be similarly humbled so we can get rid of the Clintons at the same time.

Jeb Bush is canceling big ad buys in Iowa and South Carolina to devote more resources to the campaign's ground game.

Or so he says.

Sitting in fifth place, Bush will probably not crack double digits in Iowa, which might lead to him to conceding the state to pour everything he has left into New Hampshire. 

Des Moines Register:

Jeb Bush's campaign is canceling its Iowa television advertising buy and shifting money to double staff on the ground in January, the final month before the high-stakes Iowa caucuses.

The news will raise questions about whether the former Florida governor might pull out of Iowa given his fifth-place status here, with just 6 percent support of likely GOP caucusgoers.

That's not the case, Bush campaign manager Danny Diaz told The Des Moines Register.

The number of Iowa paid staffers who make personal contact with voters will be boosted from 11 to more than 20, including its Hispanic outreach director, he said.

Bush returns to campaign here Jan. 11-13 with stops in Iowa City, Grinnell, Des Moines and Ankeny.

The larger context is that Team Bush is making similar shifts from TV ads to its ground game in other early states, too. In January, they'll deploy 60 staffers from the Miami headquarters to the early states, including about 10 to Iowa.

And Bush's presence will still be prominent on voters' TV screens: A pro-Bush super PAC has reserved more than $19 million in ads across the first three states in coming days.

The Bush campaign itself also has spent millions on television ads to date, yet his candidacy has failed to catch on, something rival Donald Trump has mocked him for.

Diaz said the campaign is removing $3 million in previously reserved TV time: an Iowa buy of about $1 million and a January buy in South Carolina of about $2 million. It's instead increasing direct voter contact with a total of 60 additional staffers.

However, Bush supporters confirmed that the canceled media buy and additional staff and voter contact investments represented a net decrease in spending in Iowa.

His aides acknowledged that Iowa can be a very tough state for mainstream GOP candidates. The three Republicans who have consistently led polls here since late summer, Ted Cruz, Donald Trump and Ben Carson, are outsider tea party candidates.

"We don't believe winning in Iowa is a necessary ingredient to winning the nomination, but we're working for a strong finish," said Iowa native David Kochel, Bush's senior strategist.

Jeb Bush is down for the count and may as well stay on the canvas until the ref stops the fight.  But he will stay in the race at least until after the New Hampshire primary to keep faith with his supporters and donors.  He has raised more than $100 million, and most of those donors still believe in him.  It might be easier to quit now, but Bush is, if nothing else, an honorable man from an honorable family, and standing for his supporters until the cause is completely lost is the honorable thing to do.

The coming humiliation of Jeb could finish the Bush family in national politics – at least for this generation.  If only Hillary would be similarly humbled so we can get rid of the Clintons at the same time.