The Obama administration is considering new rules governing what food manufacturers must put on their labels to inform consumers about the ingredients used. Some suggestions from labeling advocates include making the number of calories larger, along with fat and sugar content. The problem, is that an infintesimally small percentage of shoppers actually read the labels.This study, published in Time back in 2011, shows us that about a third of people will tell researchers that they read what's in the food they buy, but their eyes betray their true interest: For each item, the screen was divided into three columns: one column contained an image of the food, with a list of ingredients; another section contained the food's price and description; and the third showed the item's Nutrition Facts label. The shopping program was synced with an eye-tracking device that monitored what the shoppers' viewed, tracking 1,000 eye movements per second. After the buying task, the participants...(Read Full Post)