Megan McArdle of Bloomberg thinks that opponents of ObamaCare are being played by Organizing for Action (aka America for Obama, aka barackobama.com). The goal of the tweet was, in her view, to rile up the right, in order to cause the left to rally around in defense, and ultimately donate to OFA: The purpose of Pajama Boy is not to get people to buy health insurance, but to get a rise out of conservatives -- and thereby to engage the solidaristic, money-raising, meme-spreading power of OFA's liberal base. Here's the tell: Pajama Boy is not a good ad. Whatever you think about progressives, they are in most ways perfectly normal people. Normal people do not, at the age of 26 or so, want to spend their holiday in footy pajamas, listening to their parents harangue them about fiscal responsibility. Good ads usually do one of three things: they make you want to be more like the person in the ad; they make you want to date the person in the ad; or they engage you and the maker of the ad...(Read Full Post)