99.6% of healthcare.gov visitors did not enroll in Obamacare

Rick Moran
Here's a wonderful graphic prepared by Millward Brown Digital that shows the absolute futility of Obamacare's rollout.

From Compete Pulse:

Despite a myriad of issues with the site, just over a million consumers actually made it through the first gauntlet and successfully registered on healthcare.gov, after which they were sent verification emails. Problems persisted as consumers next encountered difficulty verifying their email addresses and logging into the accounts they had just created. Over 214,000 consumers sought help on the "I'm having trouble logging in to my marketplace account" page, making it one of the most popular pages on the site. Just 27% of those who registered on healthcare.gov successfully logged into accounts.

For those that could log in, the next step was enrollment. Over 196,000 consumers began the over 30-step enrollment process that first week, although the majority stopped well short of completion. This is likely a reflection both of continued technical issues as well as consumers lacking the requisite time, information (or endurance?) to proceed through all the enrollment steps. In the end, just 36,000 consumers, or 1% of all those who attempted to register for the federal exchange, successfully enrolled in Obamacare.

It's no surprise that media organizations are having such a difficult time finding anyone who has actually enrolled and why the administration has been so reluctant to share enrollment statistics with the public. Healthcare.gov was clearly unprepared to handle the huge spike in traffic witnessed on October 1st when it was visited by .9% (or 1 in 114) of everyone online in the U.S. This is roughly equivalent to the daily traffic on Target.com.

One area were Healthcare.org succeeded was in funneling consumers to state-run exchanges, which collectively averaged five-fold increases in weekly traffic during the first week of the month thanks to the 1.3 million visitors referred by healthcare.gov. Interest in these state-run exchanges varied by state and reflects differences across the country in terms of awareness and levels of uninsured.

Obamacare supporters point to the high number of visitors as proof that the law is becoming more popular. This is laughable. The reason 9 million people visited the site looking to buy insurance was because they are being forced to purchase coverage or pay a tax.

Hardly a ringing endorsement.


Here's a wonderful graphic prepared by Millward Brown Digital that shows the absolute futility of Obamacare's rollout.

From Compete Pulse:

Despite a myriad of issues with the site, just over a million consumers actually made it through the first gauntlet and successfully registered on healthcare.gov, after which they were sent verification emails. Problems persisted as consumers next encountered difficulty verifying their email addresses and logging into the accounts they had just created. Over 214,000 consumers sought help on the "I'm having trouble logging in to my marketplace account" page, making it one of the most popular pages on the site. Just 27% of those who registered on healthcare.gov successfully logged into accounts.

For those that could log in, the next step was enrollment. Over 196,000 consumers began the over 30-step enrollment process that first week, although the majority stopped well short of completion. This is likely a reflection both of continued technical issues as well as consumers lacking the requisite time, information (or endurance?) to proceed through all the enrollment steps. In the end, just 36,000 consumers, or 1% of all those who attempted to register for the federal exchange, successfully enrolled in Obamacare.

It's no surprise that media organizations are having such a difficult time finding anyone who has actually enrolled and why the administration has been so reluctant to share enrollment statistics with the public. Healthcare.gov was clearly unprepared to handle the huge spike in traffic witnessed on October 1st when it was visited by .9% (or 1 in 114) of everyone online in the U.S. This is roughly equivalent to the daily traffic on Target.com.

One area were Healthcare.org succeeded was in funneling consumers to state-run exchanges, which collectively averaged five-fold increases in weekly traffic during the first week of the month thanks to the 1.3 million visitors referred by healthcare.gov. Interest in these state-run exchanges varied by state and reflects differences across the country in terms of awareness and levels of uninsured.

Obamacare supporters point to the high number of visitors as proof that the law is becoming more popular. This is laughable. The reason 9 million people visited the site looking to buy insurance was because they are being forced to purchase coverage or pay a tax.

Hardly a ringing endorsement.