A new kind of woman popping up in advertising

Rosslyn Smith
I am not sure what to make of this ad, which is called Hijack. I saw it this week on one of the National Geographic channels. 

I've noticed several ads in the past year or so that have turned the all too common "all men are dumb" theme on its ear by showing bitchy wives with patient, suffering husbands.  The fact that this emasculating wife is a black woman on a healthy eating kick is interesting, especially given that Denny's once had an image as a racist company. It worked hard to change that image and now has a considerable number of minority owned franchises. 

I wonder if a future ad will show how much of "his" omelet this food scold snarfed down while still virtuously insisting she only got a salad.The food nags had their input in drafting Obamacare and it means consumers may be seeing fewer popular promotions such as Denny's build your own omelet. There's a provision in Obamacare that restaurants have to place calorie counts on their menus. That will greatly add to the costs of any promotion that offers the combinations involved with five cheeses, seven meats and eight veggies.

Pizza restaurants are going particularly crazy with this aspect of Obamacare.  Do the math on how many variations are possible with 4 pizza sizes, 5 crust options, 8 sauce options and up to 27 toppings. Does the person who orders an extra-large, gluten free crust, half mango habanero sauce, half BBQ sauce, Philly steak, black olives, spinach and cheddar cheese pizza absolutely need to how many calories that creation contains? The food nags say they do and we will all pay more for our food to satisfy them. Nor does the requirement that such information be posted in the store make sense since most of their orders are online or by phone.

I am not sure what to make of this ad, which is called Hijack. I saw it this week on one of the National Geographic channels. 

I've noticed several ads in the past year or so that have turned the all too common "all men are dumb" theme on its ear by showing bitchy wives with patient, suffering husbands.  The fact that this emasculating wife is a black woman on a healthy eating kick is interesting, especially given that Denny's once had an image as a racist company. It worked hard to change that image and now has a considerable number of minority owned franchises. 

I wonder if a future ad will show how much of "his" omelet this food scold snarfed down while still virtuously insisting she only got a salad.The food nags had their input in drafting Obamacare and it means consumers may be seeing fewer popular promotions such as Denny's build your own omelet. There's a provision in Obamacare that restaurants have to place calorie counts on their menus. That will greatly add to the costs of any promotion that offers the combinations involved with five cheeses, seven meats and eight veggies.

Pizza restaurants are going particularly crazy with this aspect of Obamacare.  Do the math on how many variations are possible with 4 pizza sizes, 5 crust options, 8 sauce options and up to 27 toppings. Does the person who orders an extra-large, gluten free crust, half mango habanero sauce, half BBQ sauce, Philly steak, black olives, spinach and cheddar cheese pizza absolutely need to how many calories that creation contains? The food nags say they do and we will all pay more for our food to satisfy them. Nor does the requirement that such information be posted in the store make sense since most of their orders are online or by phone.