I often get irked by those who fail to understand that the first step in winning most political arguments is to engage the target audience's emotions. In the political arena the best reasoned argument becomes moot if no one is listening. Over at Ace of Spades Gabriel Malor does a nice job explaining why the clinical language needed in late term abortion legislation could be a loser in the overall political and media debate because it fails to engage the imagination.     My advice to folks talking about this is to use "six months" instead of "20 weeks." Emphasize the familiar: we all know what six months of pregnancy looks like. Banning abortions after 20 weeks means banning abortions inside the sixth month. 20 weeks is almost clinical and nobody really thinks in those terms, anyway. We all have an instinctive feel for two weeks' time, four weeks' time, maybe even six weeks' time. But after that, most people think in terms of months. And, as I said, everybody...(Read Full Post)