The imminent return of the Twinkie

Ethel C. Fenig
Rejoice Twinkie fans!  And there are some.  Proving you can't keep a sweet company unbaked, the iconic snack is set to turn mid July according to this report.  Saddled by inefficient management and high union costs, Hostess, the company that made them, fell into bankruptcy about a year and a half ago.  With new owners who bought some of the popular brands from the now out of business parent company and a non unionized work force, they're planning a relaunch with wider availability. 

And keeping with the times, "gluten-free, added fiber, low sugar and low sodium" versions might soon be available.

That might entice enough people to continue to buy them after the initial excitement of the Twinkie return.

Ah, American ingenuity. 

Sink your teeth into that.

Rejoice Twinkie fans!  And there are some.  Proving you can't keep a sweet company unbaked, the iconic snack is set to turn mid July according to this report.  Saddled by inefficient management and high union costs, Hostess, the company that made them, fell into bankruptcy about a year and a half ago.  With new owners who bought some of the popular brands from the now out of business parent company and a non unionized work force, they're planning a relaunch with wider availability. 

And keeping with the times, "gluten-free, added fiber, low sugar and low sodium" versions might soon be available.

That might entice enough people to continue to buy them after the initial excitement of the Twinkie return.

Ah, American ingenuity. 

Sink your teeth into that.