Selling Sex to Children OK, Capitalism and Fat Are the Real Enemies
It's been almost two years since pop diva Beyonce teamed up with Michelle Obama to fight childhood obesity. The First Lady's favorite role model donned hot pants and heels in a dance/exercise video for the $10 billion Let's Move initiative. The superstar bounded into a middle-school cafeteria performing her signature moves to a reworked version of the racy "Get Me Bodied."
The video got the White House seal of approval and is still posted on its website. The First Mother praised Beyonce for lending her unique talents to the war against fat.
Well, Beyonce is at it again. The kids will be singing her slutty lyrics, drinking sugary soda pop and ogling the sexpot at the same time.
The sexy siren has just entered into a $50 million dollar arrangement with the soft drink giant PepsiCo. It's a mega deal that allows Ms. Knowles control over the ad campaign without "sacrificing her creativity." Beyonce seems to have forgotten all about Michelle's fitness craze.
The campaign will coincide with the promotion for her next album, which has no title or release date so far but is expected in 2013.
After she performs at the Super Bowl halftime show on February 3 (also sponsored by Pepsi)...and her face will be on a limited-edition line of soda cans.
"Consumers are seeking a much greater authenticity in marketing from the brands they love," said Brad Jakeman, president of PepsiCo's global beverage group. "It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration."
Creatively speaking, the singer's open-mouthed, seductive look will be featured on limited editions of Pepsi cans around the world. Another ad has the diva pushing a grocery cart full of Pepsi with no pants on, stilettos, and a tight fitting business jacket.
Consumer watchdog groups have urged Beyonce to ditch the deal with Pepsi.
But selling sex to children is not what has the progressives all upset. The sugar grabbers and food police want Beyonce to reject Pepsi's offer because Pepsi will profit and kids will get fat. Capitalism and fat--those are the real enemies.
From an op-ed at Huffington Post:
I honestly believed that Beyonce was one of the good ones, that in working with Michelle and the Let's Move campaign, she was taking what she no doubt learned about when she slimmed down healthfully post-pregnancy, and the info that she has given out about her own diet; that healthy eating means filling up with fruits and veggies, is low in added sugars and processed foods and that as pretty much any nutritionist will tell you (unless they are being paid by the beverage industry), soda doesn't belong in healthy diet, unless occasionally.
And Pepsi isn't going to make much money if everyone in America only drinks soda once a month, are they?
The executive director of the Center for Science in the Public Interest calls Ms. Knowles "a role model to countless young people." That is why Michael Jacobsen has begun a campaign to persuade the star to drop Pepsi. He suggests she is hawking a product "that is quite literally sickening Americans."
Conservative parents may concur in part with the DC based advocacy group except it's not just Pepsi sickening our young people's minds and bodies; it's epidemic rates of STD's, early sexual activity, sexting, HIV and teen pregnancy. Is Beyonce partly responsible? Yes, if we follow Jacobsen's reasoning.
If leftist groups concede Beyonce's image is powerful enough to get kids to drink more sodas why won't they admit her sexual songs, videos, stage performances and costumes can get kids to act out sexually way before they're ready?
Read more M. Catharine Evans at Potter Williams Report