I can hardly believe my eyes. Yet there it is, a headline from the JTA: 'Jew' is the new 'cool' in Dutch, linguist says. The sub-headline explains it all: Teenagers use the word "jood" as an expression of enthusiasm; Dutch also use Yiddish word "tof" as "good."
What can possibly be happening here? For decades, serious muscle has been behind the global propaganda war on Israel and by extension (and Islamic theology) on Jews. Oil billions and the left united carry a lot of heft in the culture working over decades. The American Left's dominance of media and academic institutions has meant that the anti-Israeli imperative was communicated to younger generations, indoctrinated to think of victimhood as conferring legitimacy and nobility.
Yet in the face of this relentless effort, here and there mass cultural phenomena, such as new popular expressions, bubble up from below, reflecting a cultural current. Could it be that youth's natural skepticism is being directed at the establishment, which in Holland as much as in America, is dominated by the left? Jews are under attack by Muslim youth on the streets of many European cities, including in Holland. I have no personal experience of Dutch youth culture today, so can only speculate, but this is an interesting phenomenon worth further attention.
If conservatives (not just Jews or supporters of Israel) are going to retake the culture from the left, we have to become cool, because that is what appeals to younger generations. The raging hormones of adolescence ensure that rebellion has strong appeal to teens and young adults. To be conservative these days in school, in Hollywood, or in the faculty lounge is an act of defiance.
Sex also sells. In that regard, memes such as this don't hurt, either:
For female Mossad agents, life is like a spy-movie - though not always as glamorous. Theirs is a world of intrigue, sleepless nights and, sometimes, flirtation, in conditions of ever-lurking danger, all for the sake of the state, with immense strains on their families.
For the first time, five female Mossad agents went public this week, in interviews with the Hebrew-language Lady Globes newspaper, giving readers a tiny glimpse, from the female perspective, of the clandestine activities of Israel's secret service. They talked about using their womenly wiles in the service of the state, and also about the limits to that use. No matter how vital the mission, there are some lengths, they made clear, to which they will not go, and will not be asked to go.