the other night we were watching a Brit crime series online. The commercials are aimed at a US audience. One of the commercials starts out with straight-on talking heads mostly-known actors and actresses. They each held up a photograph of a crushed house and then said, "This is where my heart is."
This went on for a few times and then the announcer says "Join Governor Andrew Cuomo and New York to help rebuild: text "RELIEF" to 80000 or visit www.reliefNY.org. The Empire State Relief Fund is dedicated to providing resources to help recover from Hurricane Sandy and rebuild and restore homes."