Letting it all hang out

David Paulin
Have you seen the Southern Comfort TV ad of a middle-aged guy with his gut hanging over his tight bathing suit, strolling down a beech with a supremely confident attitude? It's one of the year's most popular ads since coming out a few months ago. The ad agency which created it, Wieden + Kennedy, says,

"The "Whatever's Comfortable" campaign, much like the Southern Comfort brand, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves.

I wonder if it's sort of a red-state rejoinder to the Zeitgeist coming out of Washington the past four years. After seeing it, I think I'm not going to worry about eating too much this Thanksgiving

Have you seen the Southern Comfort TV ad of a middle-aged guy with his gut hanging over his tight bathing suit, strolling down a beech with a supremely confident attitude? It's one of the year's most popular ads since coming out a few months ago. The ad agency which created it, Wieden + Kennedy, says,

"The "Whatever's Comfortable" campaign, much like the Southern Comfort brand, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves.

I wonder if it's sort of a red-state rejoinder to the Zeitgeist coming out of Washington the past four years. After seeing it, I think I'm not going to worry about eating too much this Thanksgiving