And when Israel attacks the rocket sites and hits terrorist targets, the world will scream bloody murder about Israel's "disproportionate" response.
Israel will not hesitate to launch a major IDF operation against Gaza-based terrorist factions if necessary, Defense Minister Ehud Barak warned on Sunday - after some 100 rockets hit southern Israel in 24 hours.
At press time, the rockets and the mortar shells were still coming.
Barak blamed Hamas for the attacks.
"If we are forced to go back into Gaza in order to deal Hamas a [serious] blow and restore security for all of Israel's citizens, then we will not hesitate to do so," he warned.
"It is Hamas that will pay the price; a price that will be painful," he said.
Prime Minister Binyamin Netanyahu also warned, "We are prepared to intensify our response," speaking at Sunday's cabinet meeting.
"The world needs to understand that Israel will not sit idly by in the face of attempts to attack us," the prime minister said.
"The IDF is operating, and will operate, aggressively against the terrorist organizations in the Gaza Strip," he said.
The prime minister held consultations with military and security heads, including Barak and IDF Chief of Staff Lt.-Gen. Benny Gantz. They weighed possible responses, including some dramatic options, an official told The Jerusalem Post.
The Prime Minister's Office would not comment on reports that Egypt was trying to broker a cease-fire.
To garner international support for any necessary Israeli defensive moves, Netanyahu plans to hold a meeting on Monday with foreign ambassadors, an official said.
He plans to tell them that what is happening is intolerable and that no country can live this way, the official said.
US Ambassador Dan Shapiro wrote on his Facebook page, "Our thoughts are with the residents of southern Israel, who continue to be bombarded with missile attacks from terrorist organizations in Gaza.
"The United States supports Israel's right to defend itself and its citizens from these attacks."
Sounds like war to me. We will watch with interest the response of Israel's best friend Barack Obama as Israel defends itself from rocket barrages launched by terrorists into villages and towns full of innocent civilians.
Supporting Israel will throw the administration's Muslim Brothehood outreach under the bus. On the other hand, remaining neutral will undercut Israel's diplomatic position - especially at the UN where a resolution condemning the Jewish state is likely to hit the Security Council.
Obama won't be able to play this one down the middle. He's going to have to choose a side. It will be intresting to see where the administration comes down.