After a legal win that allowed him to leave his former employer last month, award-winning talk-show host Michael Savage will return to the airwaves tonight. Savage will have not just a new syndicator, Cumulus Media Networks, but also a new time slot, 9 p.m. to midnight Eastern Time. His previous slot was 6 to 9 p.m. Eastern.
Savage, whose intellectual warrior art had already won him an audience of 8 to 10 million a week and the number one position among Internet listeners, believes that the new time will allow him to expand his reach even further. From WND.com:
"The later show is better for a guy like me who likes to tell stories and develop an idea," Savage told WND.
He cited surveys showing the late-night audience listens longer and is generally more affluent. The listeners also tend to be people who work regular hours and can't listen to daytime talk radio.
"These are people who would rather listen to a thoughtful and entertaining radio show as opposed to watching TV," said Savage, who has summed up his political philosophy as "borders, language, culture."
And with a close presidential race and an America standing at a precipice, this message is sorely needed. It's good to have Savage back.
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