Targeting regretful 2008 Obama voters
It has become clear that many people who voted for Obama in 2008, buying into the diaphanous hope and change promise, are disappointed in his performance. Yet many of these good hearted people still are reluctant to abandon the First Black President, out of a sense that such an historic event is not lightly jettisoned.
Giving permission to such voters to choose an alternative is one of the key psychological battles ahead. Clint Eastwood's historic address to the Tampa RNC is best understood as part of this effort. His aside that you have to let someone go when he doesn't produce was the key point of the entire exercise, coming from a man who is a renowned director, as well as an actor.
Another extremely effective method of offering psychological permission has been superPAC ads featuring former Obama voters expressing their disappointment. Perhaps the ultimate such approach is the movie The Hope and the Change, produced by luminaries David Bossie, Stephen K Bannon, and the great Pat Caddell, a liberal with honesty and a conscience. It features former OBama voters explaining why they are changing this year.
Sean Hannity screened the film on August 24th, and according to Breitbart News, was the top rated program on cable news that day. Because of its effectiveness, it was repeated Friday nioght, and now, we are told it will be repeated tonight, at 10 PM Eastern time.
If you have any friends who supported Obama in 2008, perhaps you might suggest they record this one and see what they think.
Hat tip: Ed Lasky, Breitbart News.