The famous aphorism in the title of this blog is variously attributed to Red Skelton at the funeral of legendary movie mogul SOB Harry Cohn, or George Jessel at the funeral of even more legendary movie mogul SOB Louis B. Mayer. It also is quite apt in describing the commercial success of Newsweek's recent cover story, "Hit the Road, Barack." Nat Ives of Ad Age reports:
The Aug. 27 issue urging a Romney victory "may have just knocked one out of the park on newsstand sales," according to the Magazine Information Network, or MagNet, which tracks magazine sales.
The early read on sales suggests the issue could double Newsweek's newsstand average, MagNet said. It's also on track to land among the title's top three newsstand sellers since 2010, according to MagNet data.
A spokesman for Newsweek and The Daily Beast wasn't immediately able to confirm MagNet's newsstand numbers but said the issue sold well. "All reports indicate the August 27th issue was a strong performer both in print at the newsstand and on tablet," the spokesman said.
IPad edition downloads on the issue's first day were 4.3 times higher than usual, the spokesman said.
It is no secret that Newsweek, sold to The Daily Beast for one dollar (plus assumption of liabilities), has been failing. Poking holes through the Potemkin President's image turns out to be good business. Other failing media enterprises such as CNN,CBS News, and the New York Times should, but won't, take note of what will cause people to show up for their content.
That halo that Newsweek put on Obama just ain't selling anymore. The Obama fad is over.