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September 4, 2012
Eastwood Showed the Way for Mitt's Ad Men
If it is true that Clint Eastwood's Obama Chair improvisational performance was truly unrehearsed, then he deserves an Academy Award for that alone.
In ten short minutes, with humor, expert timing, wit, pleasant sarcasm, at times brilliant turns of phrase, insight and self-deprecating and sincere humility, Clint "blew their heads clean off." He also presented the Romney admen with the missing dimension for the plan they need to beat Obama this November. Clint hit Obama, the man, as well as Obama, the policie
As a twenty-year-plus adman, I've observed the Romney ad plan with trepidation. Presumably due a variety of poll-driven rationales, it has failed to exploit many of the President's most glaring (and chilling) weaknesses. Simply put, the Romney ads focus on Mitt's strengths (good), Obama's policy weakness (good), Obama's lousy record in office (good), plus they provide somewhat tepid responses to the toxic lies and specious charges hurled against Romney (ok).
What this campaign doesn't do is define Obama as a man with a history. A really bad man with a bad history. It ignores his character, fails to question his mysterious past, avoids mentioning his apparent document fraud, ignores his extreme leftist actions and never, perish the thought, points out those pesky anti-American mentors and associations the President has had for his entire life.
This approach can be boiled down, for me, to Rubio's speech at the convention in which he stated that Obama is "a good man, but a bad president."
I fear this gives the President an unwarranted pass that could affect the decisions of undecided voters. The gamble the Romney ad campaign appears to be taking is that these voters are too delicate to be presented with the truth about Obama and would be so horrified by it that they would vote against Romney because of it. I think thatomitting Obama, the ruthless, Socialist from the conversation is a bet we shouldn't be making.
And we found out that's not how Clint Eastwood rolls.
Here are Clint's key messages about Obama, the man:
1) Obama is a luxury-loving hypocrite who consumes vast amounts of government resources to enjoy his lavish lifestyle.
Clint expressed that as follows: "You can maybe still use a plane. Though maybe a smaller one. Not that big gas-guzzler you are going around to colleges and talking about student loans and stuff like that. You are an - ecological man. Why would you want to drive that around?"
2) Obama is a cold, ruthless power-seeker who will tell vicious lies to get elected.
In Clintspeak: "we do not have to be mental masochists and vote for somebody that we don't really even want in office just because they seem to be nice guys or maybe not so nice guys, if you look at some of the recent ads going out there."
3) Obama is a power mad egoist who with a sense of entitlement that has empowered him to circumvent the constitutional system of checks and balances with executive orders that threaten our liberty.
Clint said it better with his impassioned (for Clint) punch line: "I would just like to say something ladies and gentlemen. Something that is very important. It is that, you, we - we own this country. We - we own it...Politicians are employees of ours."
With all due and newfound respect, I think Clint, with a little more time, might have made a few more points such as:
4) Obama is a man of the extreme anti-American left whose rise was promoted by communists, terrorists and criminals.
Clint might have said, " You know, you're known by the company you keep and some of his friends are kind of scary... like the Pentagon bomber who started Obama's career off in his living room, or the mobster who financed his first house and that PLO guy he used to hang out with, a lot, to name a few..."
5) Obama is, at the very least, involved in document forgery and fraud with the release of a demonstrably doctored birth certificate.
Clint, if he really had guts, could have said, "I don't want to bag on the President too much. He does have an artistic side what with that new and improved birth certificate he whipped up on the computer."
6) Obama is a man who we really don't know since he has spent millions to keep his past records sealed including his academic, travel, and health records.
Clint could have finished by observing that, " It's nice to swap stories about what you've done and it's kind of a shame that the Prez has dropped a cool four million to keep us in the dark about what he's been doing in between high school and the Senate."
So thanks Clint. I hope the Romney Ad Guys were taking notes.
Jack Nostromo is the pen name of a veteran advertising executive.
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