That's what happened to the French satirical magazine Charlie Hebdo. The BBC:
The offices of the French satirical magazine Charlie Hebdo in Paris have been destroyed in a petrol bomb attack.
It comes a day after the publication named the Prophet Muhammad as its "editor-in-chief" for its next issue.
Its cover carried a caricature of the Prophet making a facetious comment.
The editor-in-chief of the magazine, Stephane Charbonnier, said that Islam could not be excluded from freedom of the press.
He said: "If we can poke fun at everything in France, if we can talk about anything in France apart from Islam or the consequences of Islamism, that is annoying."
Mr Charbonnier, also known as Charb, said he did not see the attack on the magazine as the work of French Muslims, but of what he called "idiot extremists".
Whoa. This is a real "Thank you sir, may I have another" moment. It is perplexing in the extreme that the editor, after his office has been firebombed, excuses "French Muslims." They may be idiot extremists, but I doubt that they're Christians or Jews.
And the magazine also satirized the Islamist election victory in Tunisia:
The magazine said Wednesday's edition was intended to "celebrate" the victory of an Islamist party in last month's Tunisian elections.
Charb said the magazine had received several threats on Twitter and Facebook before the attack.
"This is the first time we have been physically attacked, but we won't let it get to us," he said.
Sounds like it is getting to you if you refuse to blame the obvious perpetrators.