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May 10, 2011 Microsoft buys Skype for $8.5 billion in cash
Microsoft Corporation is purchasing internet phone company Skype for a whopping $8.5 billion. The cash deal was finalized this morning.
What do they see in Skype that others don't? A brand name to add to its already impressive consumer product stable that will probably make the TV in your home even more important. The Wall Street Journal: About 170 million people log in to Skype's services every month, though not all of them make calls. Skype users made 207 billion minutes of voice and video calls last year. Microsoft said it will marry Skype's functions to its Xbox and Kinect game consoles, Outlook email program and Windows smartphones. The company said it will continue to support Skype on other software platforms. Yes, but $8.5 billion? Skype's real value is in how it will connect to other, profitable Microsoft platforms. It is a versatile program, easy to use, and hopefully, will continue to be recognized for its 1st class customer service. The "battlefield" as the WSJ calls it is indeed changing and MS appears to be positioning itself nicely to compete. |
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