This is an example of government becoming so embedded in our lives that it contradicts itself:
Domino's Pizza was hurting early last year. Domestic sales had fallen, and a survey of big pizza chain customers left the company tied for the worst tasting pies.
Then help arrived from an organization called Dairy Management. It teamed up with Domino's to develop a new line of pizzas with 40 percent more cheese, and proceeded to devise and pay for a $12 million marketing campaign.
Dairy Management, which has made cheese its cause, is not a private business consultant. It is a marketing creation of the United States Department of Agriculture - the same agency at the center of a federal anti-obesity drive that discourages over-consumption of some of the very foods Dairy Management is vigorously promoting.
Urged on by government warnings about saturated fat, Americans have been moving toward low-fat milk for decades, leaving a surplus of whole milk and milk fat. Yet the government, through Dairy Management, is engaged in an effort to find ways to get dairy back into Americans' diets, primarily through cheese.
Government trying to alter or encourage a specific behavior usually fails unless there is coercion behind it. This is the direction food regulators have been moving in recent years and the Obama administration has accelerated the process.
At the same time, government intervention in the market has skewed demand toward a product that contravenes the message coming from a different department. If it weren't so indicative of government overreach, it might be comical. But it isn't. This is government so large that it runs into itself in trying to control us. Expect more such contradictions in the future.