Rebranding ObamaCare

Yesterday's quick moves to use Ted Kennedy's name to pass ObamaCare struck me as a blunder. Liberals in politics and media (and those conservatives who socialize with them) see Ted Kennedy through rose colored lenses. As a brand name, Ted Kennedy has a lot of defects.

Blogger Bookworm puts a lot of interesting ideas together and takes an insightful look at KennedyCare as a label. Nut graf:

For people with their heads stuck in their Foggy Bottoms, this re-branding seems logical.  After all, if you served 20 years or more in Congress with the affable murderer, it would make perfect sense to you that tacking his name on a project would create an instant cachet that can be sold to all your fellow Congress people.  Those of us out in the sticks, though, real people who recognize that Kennedy got the kind of health care that will be denied to all of us (although still made available to his former colleagues) are likely to be less impressed by the relabeling.

Yesterday's quick moves to use Ted Kennedy's name to pass ObamaCare struck me as a blunder. Liberals in politics and media (and those conservatives who socialize with them) see Ted Kennedy through rose colored lenses. As a brand name, Ted Kennedy has a lot of defects.

Blogger Bookworm puts a lot of interesting ideas together and takes an insightful look at KennedyCare as a label. Nut graf:

For people with their heads stuck in their Foggy Bottoms, this re-branding seems logical.  After all, if you served 20 years or more in Congress with the affable murderer, it would make perfect sense to you that tacking his name on a project would create an instant cachet that can be sold to all your fellow Congress people.  Those of us out in the sticks, though, real people who recognize that Kennedy got the kind of health care that will be denied to all of us (although still made available to his former colleagues) are likely to be less impressed by the relabeling.