What do you mean 'us' Kimosabe?

Clarice Feldman
How badly did Jann Wenner's Us Weekly misjudge his readers? Badly enough that the magazine may be on the rocks for its unfair treatment of Sarah Palin--and the issue hasn't even been mailed to subscribers yet. Courtney Hazlett of MSNBC.com reports 
Us Weekly, which unlike People and OK!, chose a rather caustic cover line ("Babies, Lies and Scandal") is said to have lost thousands of subscribers in just the first 24 hours following the printing of the issue.

"I'm hearing it's 5,000, maybe more," says one well-placed source in the industry. Another source claimed that as many as 10,000 readers have already cancelled their subscriptions(snip)

"(Us publisher) Jann Wenner supports Obama, Wenner media decided to follow the buzz around Palin before her speech, and now subscribers feel like a vote has been cast on their behalf," says another magazine editor. "It's going to be tough to bounce back from this one. Especially if the advertisers get involved. If they get nervous, that can hurt all of us."

They thought Andrea Mitchell and Sally Quinn was their target audience? HEH.
How badly did Jann Wenner's Us Weekly misjudge his readers? Badly enough that the magazine may be on the rocks for its unfair treatment of Sarah Palin--and the issue hasn't even been mailed to subscribers yet. Courtney Hazlett of MSNBC.com reports 
Us Weekly, which unlike People and OK!, chose a rather caustic cover line ("Babies, Lies and Scandal") is said to have lost thousands of subscribers in just the first 24 hours following the printing of the issue.

"I'm hearing it's 5,000, maybe more," says one well-placed source in the industry. Another source claimed that as many as 10,000 readers have already cancelled their subscriptions(snip)

"(Us publisher) Jann Wenner supports Obama, Wenner media decided to follow the buzz around Palin before her speech, and now subscribers feel like a vote has been cast on their behalf," says another magazine editor. "It's going to be tough to bounce back from this one. Especially if the advertisers get involved. If they get nervous, that can hurt all of us."

They thought Andrea Mitchell and Sally Quinn was their target audience? HEH.