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September 05, 2008 The Oprah brand in jeopardy
Oprah Winfrey and her TV staff are reportedly in turmoil over whether or not to invite Sarah Palin. The wrong decision would change the nature of her brand, transforming her into a perceived partisan and an implicit antagonist of a large segment of her female audience.
The Drudge Report writes:
That last executive is absolutely correct. In the wake of the infamous Us Magazine cover and the building backlash, Oprah had better be very careful indeed. Many, many women feel the media has been unfair. Half of all females in Survey USA's latest poll think the media are favoring Obama. If Oprah snubs Sarah, she will suffer enormous consequences. Her dilemma is that if she has Sarah on and lets her talk, her guy Obama will lose votes. And if she tries to put Sarah on the spot, she could lose fans in droves.
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